8:30 a.m. to noon, Friday, Oct. 1, 1999
Campus Life Building, Room 100
Northern Illinois University
MAP
Sponsored by NINA. Cost: $10 for NINA members; $25 for nonmembers. Pay in advance or at the door. Registration deadline: Monday, Sept. 27. Call Dana at (815) 753-1564.
Who gets the most out of newspaper ads you design:
your client, the buying public or a deadline clock?
Find out how to satisfy all three from Fred Prager, a design expert, who
will share advice and tips on "Ad Designs That Sell!" during an
Oct. 1 workshop.
Your ad clients usually are not experts in design and communication. So
as their ad rep, you've learned what they like and don't like. But if your
ad clients are happy, does that mean the customers will buy? How much difference
can ad design make?
"Design can make all the difference," says Prager, who is ready
to show ad reps and designers how "Great Design Means Great Sales."
Prager will be assisted at the workshop by Greg Potts, press and promotions
manager for Multi-Ad.
Prager has been influential in helping newspapers move from the "clip
art" world for graphic services to effective ad campaigns that make
use of electronic spec ad materials.
More background on Multi-Ad
services
Parking: Park in the NIU visitor's lot near Founders Library (see MAP). Cost: $4. Or, park farther away in the Newman Center lot on Newman Lane behind the Campus Life Building ($3) and pay inside the Newman Center.
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