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Mercury News design director
to lead Feb. 27 workshop
When readers pick up your paper, do they see a distinct personality? Or does your paper look like so many others, designed by editors who all apparently read the same newspaper design book? On Friday, Feb. 27, at NIU in DeKalb, NINA offers a home-grown expert to help editors and designers breathe new life into their pages.
Kevin Wendt graduated from Northern Illinois University in 2000 and was immediately hired by the San Jose (Calif.) Mercury News as a designer. Within the next 2 1/2 years, Wendt received several promotions and now is the paper’s news design director.
In 2002, the Mercury News was named one of the World’s Five Best Designed Newspapers. Much of the credit for that recognition belongs to Wendt, who helped anchor the paper’s coverage of the events of Sept. 11, 2001, and was lead A-section designer through most of the contest period.The Feb. 27 workshop will focus on giving pages personality -- from big ideas to small touches anywhere on the page. Other topics may include:
- Thinking big: Why no newspaper should look boring.
- Hierarchy: Deciding for your readers what’s important, and reflecting that in design.
- Utility: Making your newspaper useful and accessible.
- Planning: What “reacting to news” really means.
Interested?
The workshop will be held from 10 a.m. to noon Friday, Feb. 27, in the Campus Life Building at NIU in DeKalb. Cost is just $10 for NINA members, and $20 for non-members. Payment can be made either in advance or at the door.
To register, contact Jim Killam, adviser of the Northern Star, at 815-753-4239, or jkillam@niu.edu.